Understanding Consumer Behavior
Key Strategies for Success in the Beauty Industry
Trend Report 2025
SKINIFICATION OF HAIR: The Rising Trend of Skincare-inspired Scalp Care & Hair Care
An impactful shift in personal care that demands attention, with SRG prepared to guide brands through the changes and stay competitive. Our latest report offers actionable insights to help your brand stay ahead.
Business Outlook 2024
Business Outlook 2024: Guiding Future-focused Brands Towards What’s Next & New
Think insider-exclusive projections, a hub of actionable insights on what makes Gen X, Y, and Z tick when it comes to skincare and supplement products. This comprehensive business outlook serves as a strategic roadmap for brands and businesses aiming to make their mark in 2024 and beyond.
Trend Report 2024
Skincare Trends: Insights and Forecasts for the Beauty Industry
2024 is set to be an exciting year for skincare enthusiasts as innovative new products and techniques take center stage. From personalized routines to sustainable ingredients, the world of skincare is evolving rapidly. In this article, we’ll take a closer look at the top skincare trends that are set to take the industry by storm.
Q1 Solution Statement 2024
Cracking the Code: Gen Z Brand Hopping
Addressing a major challenge faced by brand and business owners: brand hopping, particularly among Gen Z. As the next key market demographic, understanding their behavior is crucial. Our report delves into the factors driving this trend and offers effective solutions to overcome it.